CASE STUDY Social Influencer Campaign for OLDTOWN™ White Coffee Talent Booked: 15 Collective Reach (Actual Reach): 185,204 Actual Impressions: 224,989 Engagement rate: 9.1% Campaign Background OLDTOWN™ White Coffee worked with I Search Marketing to manage and execute its social influencer campaign to drive its brand interaction and emotional connection with its target audiences, nationally. …
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