Search Engine Marketing (SEM) is a digital marketing strategy that aims to increase a website’s visibility in search engine results pages (SERPs) through paid advertising and optimization techniques. SEM encompasses both Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. SEO focuses on improving a website’s organic search rankings, while PPC involves paying for ad placement …
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what does a search engine marketing specialist do
A search engine marketing specialist plays a crucial role in helping businesses increase their online visibility and drive traffic to their websites. This specialist is responsible for creating and managing pay-per-click (PPC) ad campaigns on search engines like Google, Bing, and Yahoo. They also work on optimizing websites for search engines through on-page and off-page …
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