Blog
Social Influencer Campaign For OLDTOWN™ White Coffee
OLDTOWN™ White Coffee worked with I Search Marketing to manage and execute a social influencer campaign to drive brand interaction and emotional connection with its target audiences, nationally.
Multicultural Marketing
Solution Case Study
We started multicultural marketing services since 2016. Up-to-date, we've helped 80+ brands connect and engage with multicultural Australians in multiple languages.
Click to discover some of our recent works.
What is programmatic media buy? Can I use it to target Australian Chinese?
Programamtic media buy approach leverages the latest digital marketing technology, along with advanced big data analysis technology and extensive digital campaign experiences to help marketers increase efficiency and achieve maximum marketing ROI.
This approach has many benefits, click "Discover" to learn more.
*This content is in Chinese
Australian Chinese Digital Media Consumption Behaviour Survey Report
We conducted an online survey in late 2020 focusing on Australian Chinese consumers and their digital media consumption behaviour.
It is the very first time that we focus on a specific consumer group representing the 2nd largest migrant community in Australia.
Click "Discover" to download the key insights of the report for free.