The 12 years trusted multicultural marketing agency
I Search drives consumer engagement at the intersection of brand and multicultural marketing.
Top-tier brands trust us with their multicultural marketing
Australia is more ethnically diverse than
EVER BEFORE
2021
census data revealed Australia
is a migrant majority nation
51%
of people in Australia are born overseas or have a parent born overseas
1,000,000+
migrants have arrived in
Australia over the past
5 years
OUR SERVICES
We design and deploy cross-channel campaigns that are
culturally-informed, calibrated and connected
Strategy + Insights
Strategic Planning, Target Market Segmentation, Market Research
Creative + Content
Creative Strategy, Digital Content Design + Production, Social Media Content Planning + Copywriting
Paid Media
Cross-channel Media Strategy and Planning, Media Plan Activation, Measurement + Analytics
Premium Multicultural Network
Reaching Multicultural Audiences in Australia more efficiently through our network of well-known websites/apps from their home country
Redbook Marketing
Redbook account registration & verification. Redbook content planning, production and account management. Redbook paid ads, including sponsored ad and keyword search ad.
Influencer Marketing
Asian + Chinese Background Key Opnion Leader and Key Opnion Consumer Enagement via multiple social media platforms (Instagram, Little Redbook, and TikTok)
Talk to our consultant to unlock your business opportunity
with the multicultural community
We are able to engage with diverse audiences across 51 languages, and here are a few commonly chosen for targeting:
We have worked on digital campaigns in below multi-languages:
Chinese (Simplified, Traditional)
Arabic
Vietnamese
Korean
Thai
Punjabi
Hindi
Urdu
Spanish
Our Work
Opera Australia
Simplified Chinese Campaign
BMW Canada
Chinese New Year Campaign
ANZ
Chinese New Year Campaign
LG Styler
Korean Campaign
SA Government
Punjabi Campaign
Woolworths
Vietnamese Campaign
The Star
Traditional Chinese Campaign
SA Government
Arabic Campaign
NSW Government
Thai Campaign
HSBC
Japanese Campaign
HSBC
Korean Campaign
McDonald's
Filipino Campaign