Search Engine Optimisation


For the first time in history, people are spending more time online than watching television. With more than 1 trillion unique URL’s on the web, finding your website online can be like finding a needle in a haystack.That’s where I Search Marketing comes in to help your company BE FOUND.

So, what is SEO? Glad you asked. Search Engine Optimisation (SEO) is the process of enhancing and improving your website visibility across search engine listings. A huge difference exists between being on the first or third page of Google’s rankings, and most users actually stop searching after the third page.

In fact, there’s even a massive difference between being ranked first or tenth just on Page 1 of Google– perhaps a difference of thousands of visitors or hundreds of thousands of dollars in sales. Achieving a high natural ranking is dependent on many factors, typically branched into two core areas: on-page optimisation and off-page optimisation.

Broadly, on-page encompasses meta tag and keyword analysis, website content development, architecture & coding. While off-page deals with constantly increasing the online reputation of the site via content distribution; article development and manual submissions to websites and search engines and execution of high-profile link building strategies.
WHAT WE OFFER

RESEARCH AND STRATEGY We use a range of digital tools and customer insights to identify and recommend the best keyword strategy for your site.
STRATEGIC ADVICE AND COMPETITOR ANALYSIS Are you targeting the right keywords? What strategies are your competitors following? Where will your site get the best return?
WEBSITE DESIGN ANALYSIS If you are redeveloping or building your site we can analyze key elements of the site architecture and execution to make sure it is SEO friendly.
CONTENT OPTIMISATION Your online content is one of the most important factors affecting your page ranking on search engines. We can optimise your site in-line with your target keywords either as part of an SEO set-up or as an ongoing activity.
LINK BUILDING Building quality links helps potential customers navigate to relevant sections of your website and it improves your online rank. Based on your keyword strategy, we identify the types of high-quality links that will generate the best return for your site.
SEO ANALYSIS AND MEASUREMENT The real measure of your SEO investment is increased website traffic and sales revenue. Our analytics reporting and keyword ranking analysis will provide ongoing information about your online performance and ensure that you continue your success and stay on top!
Search Marketing


The future of online communications can unlock a whole new world which can be complicated if you are not familiar with the concept. That’s why at I Search Marketing, we try to make the process as simple as possible for you. BE BOLD.

We create Pay-Per-Click (PPC) and Display advertising strategies that not only inspire consumers into action but also make real business sense.

We are firm believers in the effectiveness of integrated marketing strategies and prefer to see online marketing and offline marketing as a daily grind rather than a one-off flashy campaign.

Doesn’t it just make sense to integrate your tactics and media so they are functionally tied together to drive consumer response, and achieve campaign goals?

Well, let me let you in on a little secret. We have left no stone unturned in developing the most sophisticated process by which to ensure that we minimise your costs whilst attracting the maximum level of targeted traffic to your website.

And we have experience in managing campaigns of all sizes, from local business to multi-national and even multicultural campaigns in foreign languages.
WHAT WE OFFER
ONLINE MEDIA PLANNING We determine and coordinate the best combination of online media to achieve your marketing objectives and provide you a complete rationale behind our thinking.
LOCAL ONLINE MARKETING We create customised online marketing programs to effectively target local customers with your products and services.
DISPLAY ADVERTISING We drive targeted, measurable traffic by placing your online display ads within leading publisher sites, verticals and networks.
PAY PER CLICK ADVERTISING We place your ads high within the paid-for search results sections across multiple platforms such as Google, Facebook and LinkedIn to bring targeted and ready-to-buy customers to your website instantly.
LANDING PAGE DESIGN We create and design campaign-based landing pages on your website to promote specific products and services and ensure higher conversion.
NICHE MARKETING We assist you to identify new niche markets and opportunities online, and target prospects with an effective niche marketing campaign.
AFFILIATE MARKETING We help you tap into affiliate marketing opportunities online to tactically increase your advertising reach, and grow your traffic and sales.
TRACKING & REPORTING We continuously track and report on your visitor activity, interest and actions to ensure we optimise your campaign strategy, conversion, and ROI.
 Social Media Marketing


We’ve all heard the fuss and hype around Social Media lately. Everyone wants to do it because everyone else seems to be doing it. But Social Media is more than tweeting and status updates. BE FUN.

Social media is about engaging your audience through meaningful conversation. It’s about being authentic. It’s about listening and sharing, discovering and responding. It’s about relationships.

I Search Marketing’s social media process is all about understanding your brand’s social landscape and developing a fresh and vibrant social strategy that will influence positive brand relationships online.

Creating engaging and dynamic content for your brand is just one important element of social media.

While content gives you the opportunity to tell a story and share a message, it’s also crucial that you are able to listen when your audience speaks back and share stories of their own. They allow for your brand’s identity, influence and reach to expand to new levels.

As your social media partner, I Search Marketing manages your social media networks entirely on your behalf, always ensuring that the way we communicate with your target audience is consistent with your brand identity and brand values.

Developing your brand relationship online is a long-term strategy that is sure to drive positive brand performance and increased ROI.
WHAT WE OFFER
SOCIAL MEDIA STRATEGY We make the most of your social media opportunity with a well-developed strategy and clearly defined plan for building your brand via a number of social media platforms.
PROFILE SETUP & OPTIMISATION We create, set-up and optimise your social media profiles, ensuring you're equipped to start developing brand relationships in the digital space.
SOCIAL ADS CAMPAIGNS We can create powerful and effective social advertising campaigns across social networks to reach your target customers and drive conversions.
CAMPAIGN MANAGEMENT We manage all aspects of your social media campaign to ensure your brand personality and values remain consistent across all interactions and networks.
FAN ACQUISITION We help you build your fan bases online via powerful, engaging campaigns that leverage unique marketing tools, promotions, advocacy and other word-of mouth advertising strategies.
CONTENT DEVELOPMENT We help you create powerful and unique social media content to engage, inform and entertain your online audiences, whilst encouraging conversation and content sharing.
SOCIAL MEDIA MONITORING We continuously monitor the success of your social media campaign and brand footprint by listening, learning, testing, measuring and trying new and fun ways to build meaningful relationships.
SOCIAL MEDIA TRAINING We provide you with the advice and hands-on training that is required to effectively manage your own social media strategy to effectively engage with your customers online.
INFLUENCER& WORD OF MOUTH MARKETING We identify and implement online viral marketing ideas aimed at key influencers to generate buzz and positive word of mouth across your target audience group.
CONTENT & VIDEO MARKETING We create and help you share engaging marketing content and video across the social networks to build brand awareness and drive relationships online.