I Search Marketing is a North Sydney agency that plans and runs search marketing, paid media, multicultural campaigns and lead generation. Search marketing, as we practise it, is the work of being found and chosen when people use a search engine — through organic search (SEO) and paid search — and of tying that work to a clear enquiry or awareness goal. We also plan in-language campaigns for communities that English-only media often miss, including official accounts and ads on RedNote (Little Red Book).
We work as a growth partner, not only as a vendor: strategy and execution sit together, and we report channel figures you can check. See our case studies and services.
At I Search Marketing we work with organisations that need a clear plan and a team that can run it. We are based in North Sydney. The work typically covers four things: a brand that is ready to appear in market; search and paid media that can be measured; multicultural and in-language campaigns where the audience needs them; and an enquiry path the client’s team can actually handle.
We have done this work for consumer, hospitality, tourism, health, legal and professional brands. The figures on this page are taken from published case studies. They describe those campaigns only.
Strong work starts with clear positioning and brand alignment. We help organisations define who they are for, what they offer, and how they should show up, so branding is a usable system rather than only a visual exercise. See branding services.
We plan and run performance-driven work across search, paid media and social, and we improve it against a stated goal. Search marketing — SEO and paid search — sits in this pillar, alongside programmatic and paid search.
We help brands reach audiences others overlook, particularly multicultural and CALD (culturally and linguistically diverse) communities, through culturally relevant strategy, transcreated content and specialised platforms such as RedNote. See multicultural marketing.
Performance marketing uses campaign data to measure and improve advertising against specific goals, such as enquiries or sales. We apply this approach across paid media, search and social.
Multicultural marketing adapts messages, creative content and channel choices for audiences with different cultural backgrounds and languages. We combine audience insights with culturally relevant content and platform expertise.
Lead generation is the process of attracting people interested in your business and encouraging them to enquire or share their contact details. We use campaigns and enquiry forms to support this process.
Search marketing is how we help organisations appear when people are already looking — in Google and in other search engines — through a planned mix of organic search (SEO) and paid search (search ads). We also plan in-language search and landing pages when the audience is multicultural.
If you need the detail, use search engine marketing and search engine optimisation. For a short explainer of the category, see what search marketing services include.
These figures are from campaigns I Search has run, and they are written up in full on our case studies pages. They are not a forecast for a new brief.
These figures are from campaigns I Search has run, and they are written up in full on our case studies pages. They are not a forecast for a new brief.
I had the opportunity to work closely with I Search Marketing and was impressed by their truly holistic, strategically growth approach to deliver measurable marketing campaigns . From in-depth marketing research and digital marketing strategy to hands-on social media management and well-executed celebrity and influencers engagement, they created integrated solutions that strengthened our brand positioning while driving awareness , conversion, and retention. Their performance-focused mindset and continuous optimisation make them a reliable one-stop partner that serves clients exceptionally well.
I have been working with I Search Marking for a few years now. They are a great agency to work with for multicultural digital marketing and channels. A few keywords to describe them - Professionalism, Quality, Responsiveness, Value.
We worked with I Search Marketing for a few marketing campaigns including media buy for both print and digital, KOL marketing and sponsorship opportunities. Their campaign packages are always competitive and cost-effective compared to other agencies.
They demonstrate professionalism and always deliver the campaign results beyond our expectations. Not to mention they are proactive and reply to our emails quickly. We don’t need to chase up for things. Definitely will work with them again.
I have been working with I Search Marketing for more than 2 years. Even though I Search is not as famous as the big agencies, I can say that I Search is able to provide the same great service as they do. I Search is very humble and tries to understand our needs as they always listen to our feedback in order to meet our expectation and requirement. One of the milestones with I Search was OLDTOWN White Coffee Social Media Campaign.
We understood it was their first project to source and manage with influencers, but they have shown their professionalism to us trying to overcome the obstacles in the first place. Not only they achieved project’s objectives, but also delivered a great campaign result ultimately. I’m really happy working with I Search Marketing.
I have been working with I Search Marking team for a few projects. I am impressed by their professionalism and enthusiasm. As a digital marketing agency, I Search provides not only a focus on online marketing strategy, but also an integrated perspective on result optimization along with other channels. I believe they are the agency every brand manager would love to work with.
We’ve been working with iSearch for our digital and social media ad placements in the past 6 years, and they have proven to be a trusted partner for Cultural Perspectives. Their thoughtful approach and strategic thinking consistently deliver campaigns that align with our goals and drive measurable results. What sets iSearch apart is their reliability - they handle every aspect of media booking with precision and care, allowing us to focus on our core business. From planning to execution, their team demonstrates expertise, transparency, and a genuine commitment to our success. We value not just the outcomes, but the partnership and insights they bring to every project.
Working with I Search Marketing has been a highly rewarding partnership for Toorak College. Kelly Nie brought deep expertise and a strong understanding of how to connect meaningfully with prospective Chinese families.
She guided us through building our digital and social media presence with clear strategy, cultural insight and thoughtful planning. The result is an authentic and sustainable approach that aligns with our values and strengthens our engagement with Chinese families.
We also collaborated on a campaign highlighting our leadership’s international engagement, where Kelly’s strategic insight ensured strong audience resonance.
We truly value her professionalism, care and expertise.
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