Case studies / Twin Creeks Golf & Country Club
RedNote feed ads put a Sydney golf club in front of Chinese-speaking locals, with an 8.2% click-through rate and 127 enquiries in three months.
Challenge
Twin Creeks Golf & Country Club in Sydney wanted to build awareness and generate enquiries among Sydney’s Chinese-speaking community. This large, active audience uses Little Red Book to discover lifestyle, leisure and dining options, and the club needed a direct way to reach them there. The club wanted more than impressions: success meant people actively enquiring about the club.
What we did
I Search Marketing planned and ran Little Red Book feed sponsored ads for the club from January to March 2025. The ads sat in users’ feeds alongside organic posts and targeted Chinese-speaking audiences in Sydney. They had two goals: making people aware of the club and prompting them to enquire. Across the campaign we managed the creative, targeting and delivery. Feed ads were chosen because RedNote users browse their feeds to discover new places and experiences, so sponsored posts reach them at the moment they’re looking for ideas. We tracked likes, comments and collects alongside clicks and enquiries, so the club could see how people engaged with the content as well as how many reached out.
Results
In three months, the campaign delivered:
- 255,523 impressions
- 20,959 clicks
- 8.2% click-through rate
- 1,886 likes
- 53 comments
- 211 collects (saves)
- 127 enquiries
An 8.2% click-through rate means roughly one in every twelve impressions led to a click. Collects matter on RedNote because users save posts they plan to come back to, which shows real intent beyond a passing view. The campaign turned that attention into 127 direct enquiries for the club.
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