A partner for every stage of growth.
We are I searching marketing
a digital-first growth partner helping
brands grow with clarity and confidence
I Search Marketing was founded with a clear vision: to help brands navigate the digital landscape with confidence, clarity, and purpose.
BE BOLD
Freedom lies in being bold. and so does Success
Think BOLD, act BOLD.
Our Core
Our Expertise
Our team brings together deep digital expertise, data-led thinking, and hands-on experience across platforms and industries. We specialise in building tailored digital strategies that are both strategic and practical — adapting to each business’s stage of growth while remaining focused on performance, efficiency, and measurable impact.
Our Mission
FAQ
1. What does I Search Marketing actually do?
We are a digital-first growth agency. We help brands scale by combining creative branding, data-led performance marketing (Paid Media, SEO, Social), and specialized multicultural strategies. Essentially, if you’re looking for measurable business growth, we build the engine to make it happen.
2. What makes you different from a standard digital agency?
Most agencies focus on “clicks.” We focus on ROI and untapped markets. Our two biggest USPs are our specialized Multicultural Trading Desk (reaching audiences in 51+ languages) and our AI-powered lead generation systems that automate the heavy lifting of prospecting for you.
Multicultural Marketing & Rednote
3. What is Rednote (Xiaohongshu) and why should my brand be on it?
Rednote is the “lifestyle handbook” for the Chinese-speaking community. In Australia, it has over 1 million active users with massive purchasing power. It’s the primary platform for product discovery. We handle everything from account verification (the “Blue Tick”) to influencer management and targeted ads.
4. Are there any industries that cannot advertise on Rednote?
Yes. Rednote has strict compliance rules for overseas accounts. Currently, Real Estate and Finance are restricted from paid advertising on the platform. For these sectors, we typically recommend our Multicultural Programmatic or B2B Lead Gen solutions instead.
5. How do you handle language barriers in multicultural campaigns?
We don’t just “translate”—we transcreate. Our team of multicultural specialists ensures your message is culturally relevant and resonates with the specific nuances of the audience, whether they are Arabic, Vietnamese, Indian, or Chinese speakers.
6. What is NexusFlow and how does it help with B2B leads?
NexusFlow is our AI-powered outbound system. It automates the process of finding, verifying, and reaching out to high-value B2B prospects via email and LinkedIn. It’s designed to fill your sales team’s calendar with qualified meetings so they can focus on closing, not prospecting.
7. Can you help with lead generation for specialized sectors like Legal or Real Estate?
Absolutely. While some platforms have restrictions, we use high-intent search strategies and programmatic display to capture leads who are actively looking for professional services. We focus on “High-Value” leads—quality over quantity.
8. How do you measure the success of a campaign?
Everything we do is trackable. We provide real-time dashboards and monthly reports focusing on the metrics that actually matter to your bottom line: Cost Per Acquisition (CPA), lead quality, and total conversion value.
9. How do we get started?
It starts with a growth audit. We look at your current digital footprint, identify the biggest gaps/opportunities, and build a tailored strategy. You can book a discovery call directly through our website.
The People Behind I Search Marketing
Eric
Founder
Eric founded I Search Marketing with a vision to help brands navigate an increasingly complex digital landscape with strategic clarity and measurable impact.
With deep expertise across integrated marketing strategy, cross-channel and programmatic media, growth marketing, and e-commerce, Eric works closely with clients to design holistic strategies that connect brand, performance, and long-term growth.
Kelly
Growth & Client Partnerships
Kelly brings over 15 years of experience in business development and client relationship management, working closely with brands to identify growth opportunities and build long-term partnerships.
She also specialises in multicultural marketing, Chinese digital platforms, social media strategy, influencer marketing, and media analytics — helping brands connect meaningfully with diverse audiences and translate insight into performance.
Gemma
Senior Media Manager
Gemma leads multicultural programmatic media strategy and execution at I Search Marketing. With expertise across DSP platforms, she develops data-driven campaigns across display, mobile, video, native, social, and email.
Through advanced audience segmentation and tracking implementation, she ensures campaigns are optimised for precision, efficiency, and measurable ROI — driving scalable performance for our clients.
Angelo
Programmatic & Operations
Angelo leads the operational execution of programmatic and performance campaigns at I Search Marketing.
With extensive experience across SEO and programmatic advertising, he ensures campaigns are executed with precision, efficiency, and a strong focus on performance — supporting scalable growth for our clients.
Sally
Social Media & Content
Sally is a social media specialist with a background in design and several years of experience in social content production.
She creates engaging, platform-native content across both mainstream and Chinese social media channels, ensuring each piece is visually compelling, culturally relevant, and aligned with brand and performance objectives.
