Case studies / A personal injury law firm
Lead generation, a custom CRM and a conversion process for a personal injury law firm. In the year after I Search Marketing’s involvement (FY2023), the team grew from 4 to 45 employees and offices grew from 1 to 4.
The source report does not record a percentage increase in cases. The figures above are the closest published non-money results. The firm is not named.
Challenge
Before I Search Marketing was involved, the firm was a small personal injury practice, with 4 employees and 1 office. To grow, it needed a steady flow of personal injury enquiries and a way to convert them efficiently without adding a lot of manual work. It also needed to hire experienced compensation lawyers to handle the extra caseload as it grew.
What we did
- Benchmarked the industry leader’s marketing
- Set up a customised CRM to track every lead’s conversion progress
- Rolled out software and tools to convert enquiries more efficiently, with less manual work
- Developed and ran marketing plans to generate personal injury enquiries through Google Search (SEM), SEO and Facebook lead-generation ads
- Set KPIs, measured how well enquiries converted, and identified areas to improve
- Supported the recruitment of experienced compensation lawyers, including automated recruitment tools and LinkedIn recruitment ads
Results
One year after I Search Marketing’s involvement (FY2023):
- The team grew from 4 to 45 employees
- Offices grew from 1 to 4
The campaign source does not record a percentage increase in cases, so that figure is not stated here. Revenue, return on investment and advertising spend are not published on this page. The firm is not named.
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