For OLDTOWN™, influencers who create morning routine content, café-style aesthetics, or work-from-home productivity reels would be ideal.
The client is a premium real estate developer offering resort-style residential properties designed for modern lifestyles. Operating in a highly competitive market, the brand needed to stand out, attract high-intent buyers, and generate consistent leads while maintaining a strong return on ad spend.
High competition in the luxury real estate market Rising paid media costs with inconsistent returns Low-quality leads impacting sales efficiency Lack of clear visibility into campaign performance Difficulty scaling campaigns while maintaining ROI
The objective was to build a scalable paid media strategy focused on performance and profitability.
High competition in the luxury real estate market
Rising paid media costs with inconsistent returns
Low-quality leads impacting sales efficiency
Lack of clear visibility into campaign performance
Difficulty scaling campaigns while maintaining ROI
The objective was to build a scalable paid media strategy focused on performance and profitability.
For OLDTOWN™, influencers who create morning routine content, café-style aesthetics, or work-from-home productivity reels would be ideal.
OLDTOWN™ White Coffee worked with I Search Marketing to manage and execute a social influencer campaign to drive brand interaction...
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