Our Process
Our Multicultural Influencer Marketing Process
01.
Audience & Campaign Discovery
We begin by understanding your business objectives, target audiences, and the cultural contexts that shape influencer credibility and content performance.
02.
Influencer Strategy & Planning
We develop a tailored influencer strategy, including platform selection, creator profiles, content formats, timelines, and success metrics.
03.
Influencer Sourcing & Vetting
We identify and vet relevant influencers across mainstream and multicultural platforms, ensuring alignment with brand values, audience relevance, and campaign goals.
04.
Content Briefing & Production
We collaborate closely with influencers to ensure content is authentic, culturally appropriate, and aligned with campaign objectives.
05.
Campaign Management & Amplification
We manage the end-to-end execution of influencer campaigns, including brefing, timelines, approvals, publishing, and optional paid amplification.
06.
Monitoring & Optimisation
We track campaign performance, engagement, and audience response — refining strategies to maximise impact and learning.
