OLDTOWN™ White Coffee worked with I Search Marketing to manage and execute a social influencer campaign to drive brand interaction and emotional connection with its target audiences, nationally.
1. Campaign Objectives
Before launching any influencer campaign, it’s essential to define clear goals:
- Increase brand awareness among Gen Z & Millennials
- Promote a new flavor or product variant
- Drive website traffic or eCommerce sales
- Strengthen brand positioning as a lifestyle coffee choice
- Boost social media engagement and followers
2. Identifying the Right Influencers
A successful campaign depends on selecting influencers aligned with the brand’s tone and target audience.
🔹 Micro-Influencers (10K–100K followers)
- High engagement rates
- Strong niche communities
- Budget-friendly
- Ideal for authentic reviews and relatable content
🔹 Macro-Influencers (100K–1M+ followers)
- Massive reach
- Ideal for product launches
- Strong visual storytelling
🔹 Lifestyle & Niche Creators
- Food bloggers
- Morning routine vloggers
- Productivity creators
- Working professionals & entrepreneur influencers
